Autoblog

Ford has been touting Ecoboost as an economical alternative to hybrid technology, and word from Automotive News is that the price tag could be $700 per vehicle. Ecoboost is said to deliver 20-30% fuel economy gains by combining turbochargers and direct injection technology with down-sized engines. The automaker also estimates that owners will pay off their Ecoboost premium in two year's time at $3.25 per gallon gasoline and 15,000 miles of driving per year. Since $3.25 is at the optimistic end of the gas equation, we're thinking Ecoboost could likely pay for itself before that. While hybrids might be able to post higher fuel economy numbers than vehicles equipped with this off-the-shelf technology, consumers should pay less for each mile per gallon they gain going with a similarly sized Ecoboost-equipped Ford.

Brett Hinds, Ford's advanced engine design manager, said the 3.5L V6 Ecoboost slated for F-150 duty in 2010 would produce "significantly more" than 340 hp and 340 lb-ft, which easily bests the 300 ponies delivered by the truck's current top shelf 5.4L V8. A similar story will unfold with boosted four-pots, as V6 power is attainable with small displacement fuel economy. We've also learned that Ecoboost engines with a V6 will receive two turbochargers, while four cylinder models will only get one. Throw that 3.5L V6 Ecoboost in a Mustang and hand us the keys, then we'll decide.

UPDATE: Ford has not officially announced Ecoboost pricing.

[Source: Automotive News - sub. req'd]

Click above for high-res gallery of 2010 Mercury Milan spy shots

It seems like the Mercury Milan's lot in life is to follow the Ford Fusion, go wherever the Fusion goes and do whatever the Fusion does. Thus it's no surprise that when spy photographers happened upon prototypes of the 2010 Ford Fusion out being tested, the 2010 Mercury Milan was not far behind. Comparing the two sets of spy shots, the Milan appears to be making a bigger departure from its previous look than the Fusion. Its grille retains vertical slats, but the grille itself is much wider pushing the new headlights farther out towards the corners. Just like the Fusion, the Milan also gets a new front bumper, but its lower air intake and fog lamps have been incorporated into the same space rather than being separated into three distinct elements. In these spy shots we also get a clearer view of the Milan's new taillights, which, while retaining the same shape as those found on the current model, appear to have new covers with new elements inside. All the new Mercury Milan spy shots can be found in the gallery below, so get to browsing.


[Source: KGP Photography]

Mercury, after nearly being introduced to oblivion, was rescued from the void because Ford needs a brand that could be devoted to small cars. The Ford brand, still fighting off oblivion itself, has recently been devoted to fresh, new designs that provide consumers the flair and features they've been looking for.

Two of the hitches in those plans are the Mercury Sable and the Taurus X. The Sable, sister of the Ford Taurus, has remained so unloved that even Jill Wagner couldn't save it (through no fault of her own). In these days of the Flex, Edge and Escape, the Taurus X is a conveyance from the Myocene era. To paraphrase Sesame Street, two of these things are not like the other... and so they are being killed, according to The Detroit News.

Ford hasn't confirmed the demise of the two cars. However, sales of both are in decline, they fall outside the missions of their respective brands, and Ford is furiously retooling plants and planning new rollouts. In light of all that, the real question might be: why put off until tomorrow...

[Source: The Detroit News]

What's a Mercury? That's a question that's been on the lips of senior execs at FoMoCo for some time. Positioned between Ford and Lincoln, the badge-engineered brand has been lacking defined products for over a decade, but according to the Derrick Kuzak, Ford's global product chief, that's going to change.

Mercury will be repositioned as an entry-level premium brand that will still slot in below Lincoln, but will be made up entirely of small vehicles and crossovers. Lincoln dealers, on the other hand, will be stocking mid-size sedans and larger vehicles, while Mercury will focus on smaller, more fuel-efficient products.

The first move on Mercury's part to reestablish itself will come in the form of a new small car, derived from an unnamed Ford vehicle, which is slated to go on sale in 2010. The Milan and Mariner will remain, but the Sable, Moutaineer and Grand Marquis might be nixed since they won't fit in with Mercury's newest makeover.

[Source: Detroit News]

Mercury has been languishing over the last several years with badged-engineered products barely distinguishable from their Ford brethren. As the market shifts towards smaller cars with higher fuel efficiency, there may be a golden opportunity for the Mercury brand to actually prove its worth as Ford's outlet for European-designed vehicles for the American market. In a move akin to what General Motors has done with Saturn, importing Opels to the U.S. in an attempt to revive the marque, Ford could bring its highly-desirable Euro-only models to the States badged as Mercurys.

According to unnamed sources, the New York Times is suggesting that Ford will begin manufacturing six Euro-spec models right here in America at plants formerly used to produce F-Series trucks, SUVs and vans. We'll have to wait until this Thursday before any official announcements are made by the Blue Oval, but that gives us some time to speculate on which Kinetic-infused products are on their way. That's what the comments are for -- have at.

[Source: The New York Times]

There's further proof that Ford's planetary division could soon wave goodbye, according to Automotive News. While we've already reported on the apparent lack of supplier deals for the ailing upmarket brand from Ford, some further dissection reveals just how close Mercury may be to the brink of extinction. For instance, no Mercury vehicle currently exists which isn't a mild rebadge of a Ford product. While we have had hints of new models wearing the Blue Oval badge, not a peep has been provided regarding future Mercury products. Lincoln too has gotten some love as of late with its new MKS sedan, but a Mercury flag-bearer is conspicuously absent.

While the Mariner and Milan could arguably justify their positions in Ford's lineup, the Sable, Grand Marquis and Mountaineer seem completely irrelevant. Are two models really enough to justify an entire brand? While no official announcements have been made regarding the death of the Mercury brand, the new product silence is deafening enough for many to conclude that there's just not enough money in Ford's pockets to worry about anything past its bread-and-butter Ford brand and the ailing Lincoln luxury marque.

[Source: Automotive News - sub. req'd]

Back when it was virtually guaranteed 20% US market share, Ford would redesign its vehicles every five or more years. The Ford Ranger, Focus, and Crown Victoria changed even slower, with mostly only new lights and grilles. When competitive pressures started to put the Blue Oval into an anaconda death grip, that once guaranteed share began to shrink. To battle those competitive forces, Ford is looking to do a major redesign on its vehicles every three years from now on. Ford design director Peter Horbury told Automotive News that minor styling changes just aren't effective, and that future redesigns will include changes to everything but the doors, roof, and glass. That leaves bumpers, hoods, trunks, lights, quarter panels and front and rear facias as some of the items that can be refreshed in a much more timely fashion.

Horbury claims the Dearborn, MI automaker listened to the press with regard to styling changes, which emboldens us to ask for more. We'd like a twin-turbo four-pot Mustang, a plug-in euro Focus, a 40 mpg F-150, a seat on the board, and free Mondeos for all.

[Source: Auto News (subs req'd)]

Click the image above for more high res pics of the 2009 Mariner Hybrid

Ford took pride in being the first automaker on the planet to offer a hybrid utility vehicle when it introduced the first battery-assisted Ford Escape in mid-2004. The Escape hybrid has had mixed success over the past few years, but with gas prices hitting $4 per gallon, the Blue Oval is selling every unit it can produce. For the 2008 model year, one in eight Escape sales are hybrids, which is impressive when you consider that it averages $30,000 per vehicle. In 2006, the Escape was joined by the lower volume Mariner Hybrid, giving Ford two entries in the hybrid soft-roader market, and a green model to sell at Lincoln-Mercury dealerships.

The Escape got a thorough makeover on the outside for 2008, but most of the mechanicals remain a carryover from the previous generation. For 2009, Ford finished the job on the Escape and its sheet metal sibling from Mercury and the hybrid models followed suit. The changes include a new engine that provides more power and improved efficiency, some cosmetic tweaks, and several technological upgrades. Ford is betting that the changes will improve their footing in the green scene, so we took a loaded Mercury Mariner hybrid into the Autoblog Garage to see if the fuel-sipping CUV could win us over.

All photos Copyright ©2008 Chris Shunk / Weblogs, Inc.

Ford's mouthpiece continues to deny there's any plan to smother Mercury with its own pillow, but a Ford supplier has whispered something different in the ear of Inside Line. According to IL and its source, the last Mercury to die will likely be the handsome and likable Milan sedan, which will receive a mid-cycle refresh that shall carry the model through to 2012. The Sable will likely expire in 2010 when the new Taurus rolls out without a Mercury counterpart. Ford rhetoric, however, still holds that Mercury and Lincoln are being repositioned, with Abe's brand taking over as the volume-seller of the pair.

We'd buy the seemingly banal explanation a bit more if there were actually some product in the Mercury pipeline besides the Milan Hybrid, but there's no mention of anything else pending. With suppliers right now securing contracts for those programs that have Job One dates in 2010 and 2012, they might serve as a canary in the coal mine for us. Mercury can't build vehicles without any parts, and if they're not putting in orders now, it will likely be sometime in 2012 that we'll hear some real news about Mercury's future from Ford. Hey, what else are we supposed to think when the last spy shots of a Mercury were back in 2006, hiding the Montego to Sable transition? Thanks for the tip, DC.

[Source: Inside Line, Photo: Blogcrypt.com]

For three weeks in a row, now, we've brought you a new Autoblog Podcast courtesy of the B-Team. Here's episode #96 of the Autoblog Podcast, where Chris Shunk, Sam Abuelsamid, and Dan Roth kibbitz over some morsels of recent news. There's the requisite trip to the Autoblog Garage to start things off, then we move into actual discussion points like the CTS Wagon, a gasp of life on the Ford Ranger front, the massive confusion around Cerberus and Chrysler, and Hyundai's nose-thumbing at Toyota's hybrid technology. Remember to send in questions, comments, and suggestions for ways to mark the passing of upcoming episode #100 to podcast at autoblog dawt com. See you next week!

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