Autoblog

The 2008 SEMA Show ended last week, but for some inexplicable reason, Toyota forget to mention this little diddy that was supposedly tucked away in a corner of the Las Vegas Convention Center. It is exactly what it's name implies: a Scion xB that's been transformed into a taco truck of all things. Normally SEMA project cars are tuned for superfluous high performance and look like rejects from the Paul Walker Sport Compact Hall of Fame, but the xB Taco Truck can at least do something, i.e. serve that staple of the Mexican diet to legions of hungry lunch goers. From what we can tell, the vehicle uses the xB's platform, keeps the front end and dash and ditches the rest to make room for a stainless steel mobile kitchen. The truck was reportedly built from scratch by Louie Contreras with hand-painted graphics applied by Kenton Parker. Good job guys, it's... um... interesting, and probably the most fuel-efficient taco truck ever made. While it may be good on fuel, the Scion xB Taco Truck will likely be responsible for an entirely different kind of gas if it ever gets pressed into service.


[Source: Toyota, Carscoop]

The JDM market is apparently enamored with vehicles that look like they're stuck in the shipping crate. We saw the first generation Toyota bB here as the Scion xB before it went on an eating binge and lost all its charm. That original bB went on to another generation, and has its own scions in form of some Daihatsu models. Subaru inked a deal back in April to share models between Toyota and Daihatsu, and this hideous little box with the star-motif badges is the result. There are three trim levels, and the Dex will relieve you of $15,000-$20,000. And here we thought even Subaru had relinquished its weird years ago. Turns out it was there all along, and the Dex is the ballcap-shaped box of contrived quirk that proves it.

[Source: Inside Line]

Carscoop is reporting that Toyota has finally confirmed what many have long suspected: The next Scion tC will be a variant of the upcoming Subaru-Toyota rear-wheel-drive coupe project. At a press conference back in April, Toyota CEO Katsuaki Watanabe had confirmed that his company was jointly developing a pair of rear-wheel-drive sports cars with Subaru. Each brand would get its own version of the car, which would each be powered by one of Subaru's boxer engines.

It looks like that powerplant will be around 2.0L in size and put out around 200 horsepower. Based on an all-new RWD platform, the affordable coupe should show up Stateside by the end of 2010, or possibly early 2011. That new tC will probably be joined by a version of the iQ minicar in Scion dealerships as well, also according to Carscoop's Toyota insiders. A reborn, rebadged Celica and a Smart-fighter could be a compelling pair for Toyota's youth brand. As always, we'll keep you posted.

[Source: Carscoop]

This is Scion's fifth year as a SEMA attendee, and it's arguably their best. Being the younger, hipper, tunier Toyota it makes sense they show up here with six concepts to spark customers' imaginations. To that end, they've brought several fun and outrageous customs from designers such as Mark Arcenal, Eddie Hahm (above), Drag Cartel, John Pangilinan, Rogue Status, MV Designz, Raging Bull, Blaine Fontana, Kenton Parker, Jeff Soto, and Christian Rado.

There are three xBs, an xD and a few tCs in the official booth alone. Scion distributed three tCs to customizers for the 2008 Scion Tuner Challenge, with the winner to be announced during SEMA. Our absolute favorite is the one done up by Eddie Hahm of "Fast Eddie's Garage" fame. He took it retro and created an homage to a time when hot rodding meant more than mounting dubs and a bodykit. Fatlace founder Mark Arcenal dreamt up a DTM racer, while John Pangilinan made an even more butch looking tC with his widebody design. Personally, we really enjoyed the most elaborately detailed model, the Ruthless Cartell xD with its completely chopped roof, but it's strictly for show. The trucklet xDt was pretty novel too. Check out the gallery and pick out your favorite. There's a full rundown of each after the jump and lots of pics of most of them in the gallery.



Photos copyright ©2008 Brad Wood/Weblogs, Inc.

Canadians waiting for the day when they can purchase a Scion without heading south of the boarder can soon rejoice. Toyota's "hip" brand will go on sale in Canada in 2010, seven years after the marquee went on sale in the U.S. Canada will receive all three Scions at launch, the tC the xB, and the xD. And Scion ordering will be no different than it is in the States, with plenty of a-la-carte options available to personalize your Gen Y-mobile.

Although sales have taken a hit of late, Scion has been very successful for Toyota overall, as 70% of all Scion buyers are new to the Toyota family. We're just wondering why it took so long to bring our Canadian brethren to the dinner table in the first place. Thanks for the tip, Jarrett!

[Source: Toyota]

This isn't the first time we've heard that Toyota might spin off the Prius as a separate brand much like Scion. But we now have the most concrete news about the automaker's plans we've seen yet.

Micheline Maynard of The New York Times talked with James E. Lentz, president of Toyota Motor Sales U.S.A. recently who said he was actively lobbying Toyota for the Prius brand spinoff and that the company was working on future models to expand the lineup. Lentz said he was pushing for a Yaris-sized Prius and a "Prius on steroids." He wouldn't comment on rumors of a Prius crossover, however. Lentz also said the new line would be sold alongside Toyota vehicles instead of separately like the company's Lexus brand.

When might this new Prius brand be approved by Toyota? Lentz would only say that he has a meeting in Japan next month.

Maynard writes that in all her years covering Toyota, "...I can say that executives rarely talk this much about an idea unless it is under active discussion, so the chances of a Prius brand are probably pretty good."

[Source: The New York Times]

Rumors have been swirling over the past few months that Toyota was considering bringing its iQ mini-car to the States, and according to MotorTrend that's exactly what's going to happen at the LA Auto Show this November, where Toyota will unveil a U.S.-spec iQ wearing Scion badges.

The iQ – originally destined for sale in Japan and Europe – features a 3+1 seating arrangement and motivated by either a gasoline-powered 1.0-liter three-pot or a 1.4-liter diesel. However, MT speculates that the Yaris' 1.5-liter four, mated to a manual gearbox or CVT will be fitted for duty in the U.S.

Ideally, the Scion iQ would have to be priced at or below its direct competitor, the Smart ForTwo, so expect a sticker of under $15,000 if and when it goes on sale. The rationale behind offering the iQ as a Scion would finally give some credence to the brand's targeted urban demographic, which has been faltering in recent years. And with more usable passenger and cargo space than a ForTwo, the Scion iQ could be a hit for people downsizing their rides without sacrificing some of the practicality found in a more traditional runabout.


[Source: MotorTrend]

Scion's been a perennial SEMA attendee for the last five years, with customization being a central tenet of the brand. This year, the cool-seeking Toyota nameplate is bringing a sextet of vehicles, three each of tCs and xBs, all customized. The xBs were sent out to customizers to get thematic treatments. The three art cars embody different ideas; one's a camper in the vein of Westfalia Volkswagens, another's been chopped and dropped to create a lakebed hot rod, while our favorite is an ersatz Roach Coach. Blaine Fontana was responsible for the camper conversion, while Jeff Soto whipped up the salt flats car, and Kenton Parker decided to celebrate the xB's non-curvy shape with the foodservice conversion.

Bonneville speed trial cars serve as inspiration for one of the customized tCs, as well. Scion distributed three tCs to customizers for the 2008 Scion Tuner Challenge, with the winner to be announced during SEMA. Eddie Hahm of "Fast Eddies Garage" fame took it retro and created an homage to a time when hot rodding meant more than mounting dubs and a bodykit. Fatlace founder Mark Arcenal dreamt up a DTM racer, while John Pangilinan made an even more butch looking tC with his widebody design. These six cars are sure to be just some of the Scions at SEMA. Indeed, there will be several other custom Scion models at the brand's booth, like an xD with its top chopped. We'd be down with some of these customs, even if underneath it all, they're still Scions.


[Source: helloscion]

Click above for a high-res gallery of the 2008 Scion xB.

My older brother Brian drives a Scion xD. He's 39 years old, and probably considered anything but cool by 18-24 year-old standards. He bought his little xD because he was tired of filling up his AWD 2001 Chevy Astro conversion van, and he's gone from getting 12 mpg to about 30. While that's a big-time win for Scion sales, the brand's marketing arm has to cringe. Scion was built to be Toyota's youth-oriented brand, with cars that would finally bring younger buyers into the Toyota showroom. The early days of Scion were a boon, with 80% of Scion buyers having never shopped Toyota before. Young people were clamoring for the xB and tC, and 100-200k online shoppers flocked to the Scion site each month.

Only a year after the redesign of the xB and xD, the Scion site is seeing less than half the traffic. Overall, year over year sales fell for 17 strait months until March, when gas prices skyrocketed. Even then, sales were back down by June, which was the peak of high fuel prices. The problems began to surface when the redesigned Scions were little more than larger versions of their former selves. A larger xB became more attractive to the mother of two, while losing some of the edginess that made it a smash hit with teens and early-20-somethings.

Scion's leadership would like to turn the tide by creating a fourth member of the Scion family that exudes cool for under $20k. It could be an SUV or a hybrid, but Scion execs want it to be free from the grasps of the parent company. The current models also have to be refocused to once again attract the coveted 18-30 crowd. That's a tall order, and a lot of work for a brand that's only five years old.



[Source: Automotive News - Sub. Req.]